High-end branding for entrepreneurs who don’t f*ck around.

High-end branding for entrepreneurs who don’t f*ck around.

Brand Strategy

Web Design

Brand Identity

Social Media

SECOND SOCIETY IS A strategic BRANDING STUDIO WORKING WITH BEAUTY, TECH & LIFESTYLE BRANDS THAT WANTS TO DEMAND TOP-DOLLAR FOR THE serious VALUE THEY BRING.

We blend elevated aesthetics, intentional strategy and our own personal design artistry to craft a brand experience that'll leave your audience feeling like they just stumbled upon a hidden gem. We build brands centred around our iconic Brand Fusion Method — a design methodology intertwining strategy and artistry.

If you're after a brand that truly justifies every penny spent, then we're the perfect match for you.

CLIENTS FEATURED IN

Our Latest Project
brand design
strategy
web design

Archetype, a luxury med spa in Florida, is a brand defined by timeless elegance and a bold, mature personality. The visual identity blends modern sophistication with subtle femininity, creating an atmosphere that feels both professional and approachable. 

Designed to intrigue rather than demand attention, the branding captures the essence of understated luxury while reflecting the brand’s distinct character. Archetype appeals to those seeking a connection with brands that exude depth and refinement.

View Project 👉🏽

“Working with Second Society was a dream…”

Working with [Second Society] was a dream and the most reassuring process through this entire rebrand. I was overwhelmed and stressed about the different pieces of this project, my thoughts and vision were there but scattered, and time and budget were limited.

Kesh took all of that and turned it into something beautiful, aligned, exciting — and she did it with such ease and kindness.

I’m so obsessed with the final designs, and have only her to thank for making it all possible. 🤍

Rhythma, OutLoud Lab

Featured Projects

Luxury med spa based in South Florida, dedicated to providing a sophisticated aesthetic experience.

Authenticity coach, yoga teacher and guide for women ready to live with fierce authenticity.

Ethically and sustainably produced fashion for women, with a focus on everyday styles.

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