We create shut up and take my money moments your customers can’t resist.
WE TAKE PRIDE IN OUR ABILITY TO BLEND artistry WITH PRACTICALITY.
At the heart of what we do is one goal: create brand experiences that are impossible to ignore. From brand strategy that’s sharp as hell to brand identity design that speaks your brand’s truth, we help businesses stand out in a way that feels real, exciting, and impossible to resist. Our process is tailored to each client, making sure we bring your vision to life in a way that feels totally you.
01
BRAND STRATEGY
Set the direction for your brand. With a clear strategy, you’ll stand out in your market and build lasting connections with the people who matter most.
CONSULTATIONS
BRAND STORY & POSITIONING
MISSION & CORE VALUES
TARGET AUDIENCE RESEARCH
BRAND PERSONALITY & ARCHETYPE
TONE AND VOICE
02
BRAND DESIGN
Your brand, your story. Bring your vision to life through design that’s both beautiful and meaningful, turning heads and telling your brand’s unique story at every touchpoint.
CREATIVE DIRECTION
LOGOS, COLORS, TYPOGRAPHY
ILLUSTRATIONS, PATTERNS, ICONS
PHOTOGRAPHIC DIRECTION/SHOOT PLANNING
BRAND GUIDELINES
LAUNCH GRAPHICS
03
WEB DESIGN
Build an online experience that works for you. Your website should be as dynamic as your business: designed to engage, convert, and adapt as your brand grows and evolves.
WEB STRATEGY & CONSULTATION
CUSTOM WEB DESIGN
SEO OPTIMIZATION
CONTENT AND COPY CREATION
ONGOING SUPPORT & MAINTENANCE
04
PACKAGING & COLLATERAL
Create packaging and materials that speak for themselves. Whether it’s on a shelf, in an inbox, or across a screen, build a complete brand experience that customers can’t wait to interact with.
SOCIAL MEDIA
PRODUCT PACKAGING
STATIONARY
MARKETING MATERIALS
MERCHANDISE
SPECIAL
PACKAGES
In addition to our core services, we offer exclusive packages designed to meet unique needs and timelines. Whether it’s a focused day of creative work, an intensive brand identity design session, or personalized consultations to refine your strategy, these tailored offerings provide flexible, high-impact solutions to elevate your brand.
“Working with Second Society was a dream…”
Working with [Second Society] was a dream and the most reassuring process through this entire rebrand. I was overwhelmed and stressed about the different pieces of this project, my thoughts and vision were there but scattered, and time and budget were limited.
Kesh took all of that and turned it into something beautiful, aligned, exciting — and she did it with such ease and kindness.
I’m so obsessed with the final designs, and have only her to thank for making it all possible. 🤍
Rhythma, OutLoud Lab
FAQs
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A brand strategy is a long-term plan to managing your entire brand. Think of it as a manual that guides you when you have to make decisions that concerns your brand. For us, brand strategy is everything between your brand story to mission statement to competitor analysis all the way to target audiences.
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We generally prefer to work on a brand design with a clean slate, starting from strategy. This ensures that the designs we create are aligned with your strategy and is targeted for your ideal customer. However, we’re still open to working with an existing design depending on the quality and the groundwork behind it. Get in touch with us and we’ll talk.
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We love working with non-traditional businesses! And this means most modern businesses like online coaching, educators, photographers, creative service providers, or any non-conventional business. Not sure? Get in touch and we’ll see if we’re a good fit.
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Our brand design projects can take between 6-8 weeks while our web design projects can take between 10-12. Collateral design projects depend on your requirements. Before the start of a project, we will share a detailed timeline with you.
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Brand and web design are investments that will give you returns in the long run. It’s good to have a clear idea of your brand’s core before inquiring. It also helps to know your project budget, additional design requirements and any planned launch dates. And, as always, timing is everything. If you’re not sure this is the right time for this investment, this post will help you figure it out.
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Our packages are very much custom created for your own needs. But in general, full service projects start at USD 7500. Most of our past clients have spent four to figure figures with us.
How WE WORK
( 1 )
DISCOVERY
We begin by getting to know you and your brand’s aspirations. Through a simple form and a meaningful conversation, we uncover the heart of your vision. Once the details and formalities are in place, the journey officially begins.
This is where ideas take shape. Armed with strategy and creativity, we craft every element with precision and purpose. From the first concept to the final draft, we’re building a brand that feels as authentic as it is captivating.
DESIGN
( 2 )
Here’s where you take the reins. Your feedback drives the fine-tuning process as we refine and polish until every detail resonates with your vision. Together, we’ll make sure everything feels just right.
( 3 )
REVISE
( 4 )
LAUNCH
The moment you’ve been waiting for. With everything complete, we deliver your final assets and prepare your brand to step into the spotlight. With collaborative efforts, we’ll aim to get the most engagement and attention with your new launch.
