WHEN SHOULD I HIRE A BRAND DESIGNER?

01/ THE VALUE YOU PROVIDE IS NOT BEING PORTRAYED THROUGH YOUR BRANDING

This is the no. 1 clue that you can benefit vastly from brand design. The outward appearance of your brand says a million things about your product or service. As much as we tell people not to judge a book by it’s cover, it’s inevitable that your customers will judge your product or service by your brand design. And if your design doesn’t do justice to your product or service, then that gap will cost you customers (one’s who are willing to pay for quality).

Now, if you can somehow bridge that gap between your value and your brand design, it will attract those who are searching for better quality product or service. Which will result in higher sales and higher perceived value. The latter can massively help you if you’re thinking of raising your prices.

02/ YOU WANT TO CHARGE MORE

You’re tired of the DIY prices that comes along with DIY branding. You’re at a point in your business where you want to raise your prices, or simply wants to attract customers who are willing to pay premium prices. You may even have tried to raise your prices but you’re not able to convert.

This is the right time to hire a professional brand designer. Attracting high-end customers through high-end designs is Keshiew Studio’s forte. We know fully well how to portray your brand in a way that stands out from your competitors and establishes you as the most iconic brand in your industry. Through design, we will be up-levelling everything you currently have, to build a brand experience your customers can’t get enough of. Raising your prices will be a piece of cake.

03/ YOU DON’T HAVE TIME

Another way to tell it’s time to hire a brand designer is if you simply don’t have time. You may be booked with clients, or busy with your business administrative tasks. It’s easy to be overwhelmed as a business owner who’s struggling with doing everything.

But you don’t have to. Just because you can do it, doesn’t mean you have it. If it’s going to cost you your precious time that you can spend on more important tasks like working on your products or your clients, when why not hire a designer and save you the time? In business, time really is money.

It’s also really possible that while you have a DIYed design that looks okay, it can also be killing your conversions or not attracting your ideal customers. All that time and money spent on marketing and advertisements will be saved with professional branding that gets the job done.

04/ YOU’RE STARTING OUT AND YOU HAVE THE BUDGET

If you’re starting out, and you have the budget for it, hire a professional designer. Create that solid foundation from the beginning to build upon.

And since you will be getting the brand strategy along with your design, this will give you massive insight to your market and to your own core brand, before you even begin. With these assets in your hand, you’ll save up your time and energy spent on subsequent years of rebuilding and rebranding.

If you felt like you personally connected with any of these points, consider professional branding. There's great potential in your business to make that investment back and more.

And if not, then here’s our professional advice: DIY your branding for now. Don’t go looking for “cheap” designs, because with design, you get what you pay for. Buy a template or read up on branding, and focus on getting your business off the ground. Eventually you’ll get to a point where you’ll be able to get a significant return back from your money invested in branding. And when that time comes, we’ll talk.