WHO IS A KARAOKE STORY?
There’s a story behind every lyric.
A Karaoke Story is a high-end karaoke bar based in New York that offers an immersive, unique experience with high-quality food, drinks, and services. Their ambiance is chic, accommodating to modern guests who want to enjoy their life to the fullest and make lasting memories.
WE CREATED
An in-depth brand strategy
A full brand identity
THE PROBLEM
Attracting customers who wanted a more up-class karaoke experience
When Andie approached me to design the brand for A Karaoke Story, a New York based karaoke lounge, I was thrilled! The work we did from here on out was both challenging and exhilarating.
Karaoke is often associated with cheap food and old songs. But Andie wanted to redefine that. She wanted to bring a refined karaoke experience to their customers, with top-shelf liquor, fusion food and a very up-to-date song bank.
She wanted to attract customers who are willing to pay for a up-class experience, that is both fun and elegant.
THE STRATEGY
Understanding their audience + Creating a high-end brand experience
We realized that in order to attract the kind of customers who are looking to have a fun time in a classy setting, we needed to incorporate the values of AKS that dealt in culture, music, community and high-standards.
And that meant an elegant logo suite, a color palette that worked well on a nightlife setting and a set of visuals that drew eyes and turned heads. Take a look at it yourself.
THE RESULT
AN UPSCALE, INVITING, CHARISMATIC BRAND
