WHO IS ARIA?
Giving back to the planet, one bikini at a time.
Aria Swimwear is a sustainable luxury swimwear brand that’s is all about giving back, being purposeful and involving community for a cause. They have their roots in Bali, Indonesia, and they believe that to truly have fun in the summer, you need to be in a guilt-free two piece.
WE CREATED
A full brand identity
A custom web design
Swing tag designs
THE PROBLEM
Boost dwindling sales with a fresh look that spoke to their ideal customer’s heart
Aria Swimwear was reaching to no one when they spoke about luxury, ethical swimwear with abysmal branding that looked too generic. It’s important to appear in a way that attracts your ideal customer, and Aria wasn’t doing that.
They wanted to attract customers who are willing to pay a premium price for a durable, luxury piece of clothing that also cared about the environment. And the old branding just wasn’t cutting it.
THE STRATEGY
Understanding their audience + visualizing their story
Aria’s clientele are conscious about the product’s quality, the brand’s authenticity and their will to support the planet and the community. We realised that in order to design an identity that attracts this exact audience, we need to highlight Aria’s origins which are in Bali. We also wanted to create a high-end experience to the customers in order to give an air of luxury. Aria’s ethical and eco friendly values are also added to the picture.
THE RESULT
A GRACEFUL, REFINED, AUTHENTIC BRAND
