With Ronnie's Candles, our goal was to design a brand that harmonized both masculine and feminine sensuality within it’s visual identity.

Ronnie’s Candles embodies the essence of intimate connections and elevates the ambiance through carefully crafted scents. The brand narrative emphasizes the importance of intentional feelings and relationships in our fast-paced lives, highlighting the role of scents in grounding emotions.

The mission of Ronnie's is to inspire people to live in the moment, fostering a disconnect from the daily grind and encouraging an appreciation for the simple pleasure of each other's company. The core values of trust, openness, quality, joy, and the inspiration of strong relationships set the foundation for the brand's identity.

The visual direction strategy revolves around a deep, dark, and moody color palette to distinguish the brand from competitors. Deep red, gold, taupe, and black create a mature and sensual aesthetic, deviating from the common light and airy tones used by competitors. Typography plays a crucial role in introducing an intimate look and feel to the brand. Apart from the primary and secondary fonts, we also incorporated a scripted handwritten font to contribute to the overall intimate atmosphere.We also designed a unique, sensual brand illustration to further enhance Ronnie's Candles' unique identity.