WHAT TO EXPECT WHEN HIRING A BRAND DESIGNER

01/ BRAND DISCOVERY CALL

Now, before anything, we want to be absolutely sure that you’re taking the right decision at the right time. We don’t want you to rush into anything, especially with something as intimate as your business’s branding.

During this chat we’re going to be taking about your business, your goals, how you’re planning to sell and who you’re selling to. Getting a good idea of your core business will help us figure out how branding comes to play and how we can transform your brand experience.

This call is going to help us both figure out if we’re a good fit for each other. For us, this means results. If your business isn’t at a point where you’ll get lavish results with our branding, we’re going to be honest about that.

02/ Secure your spot on our calendar!

So, we’ve decided that we’re a match made in heaven, and you’re eager to book. Now what? With your confirmation, we’ll share a possible start date for us! We usually recommend our clients to approach us 2-4 weeks before. This gives you plenty of time to get your content ready and prepare for the project.

Along with this, you’ll also be getting an official proposal, client agreement and deposit invoice from our project management system, Honeybook. Your deposit payment will officially reserve your spot in our calendar!!

03/ Discovery of your brand

Once you’re officially a Keshiew Studios brand, you’ll get our Welcome Guide, welcoming you to the project and giving you all the instructions you need to do your discovery exercises. And no, these exercises shouldn’t make you sweat. In fact, you might actually love them!! We’ll ask you a series of thought-provoking questions about your brand and ask you to create a set of moodboards with your vision and artistry.

By the end of these exercises, you’d feel like you got to know your brand a whole lot more!

04/ Research, strategy & visual direction

First, congrats for all the effort you put into your exercises!! Now it’s time for you to set back and let me do my magic.

Second, we think getting right into your brand design with no strategy is a great recipe for disaster. We’re big believers in brand strategy. We can’t get enough of it. We really think the strategy is the secret ingredient of a perfect brand identity.

That’s why, before we even start thinking of designing, we’re going to get dive into your exercise content and start our extensive market research process. It’s a bit boring, so we’re not going to go into details here. The important part to know is that at the end of the research and strategy phase, you’re going to get a Brand Carryall Document with the following deets:

• Your brand story

• Your why

• Your vision & values

• Your personality

• Your dream clients

Along with this, you will get 2 moodboards of possible visual directions for your brand. With our resoning to support you, you can pick the most appropriate board.

Once the strategy is finalized, we’re all set for the most exciting part of the process:

04/ Brand Design

With your selected board as a guide, we’re going to design your entire brand identity.

This means your logo suite (primary logo, secondary logo, and submark), color palette, type selection, brand pattern, any brand illustrations or textures, artistic direction, photographic style, and any other collateral designs you requested.

With your feedback, we will revise the concept until it’s the iconic brand design you’ve pictured in your dreams!

05/ Launch!

OMG!! With your signature brand identity in hand, it’s finally time to launch and show it off to the world. Before we let you go, we’re going to show you how you can use your logos, colors, fonts and the other illustrations in a cohesive, unique way. With our Brand Style Guide, you’d know exactly how to manage this fresh new asset to give your customers a high-end experience.

Once we’re confident that you’re ready to handle it by yourself, it’s time to pop a champaign and celebrate.

It’s time to do the world a favor and share your iconic brand!