READ OUR REBRAND STORY
On July 2022, we made the biggest change we have ever made on our business. We rebranded!! The change was daunting and exhilarating. Wanna know more? Check out our rebrand story!
FEATURED ITEMS
JOIN THE SOCIETAL
Join The Societal, a Second Society newsletter, to get our blog posts dropped right into your inbox as soon as they are posted!!
On The Blog
Second Society: A Rebrand Story
Brand vs. Product: What’s The Difference?
The brand may seem like an all consuming concept with no proper definition except for it being 'not a logo'. What the brand actually is is an identifier to differentiate your product from your competitors. In the simplest terms, the 'product' is created by the business while the 'brand' is actually created by the people who use them.
Find Your Brand Personality To Create An Emotional Connection With Your Audience
It's said that a picture is worth a thousand words. Good visuals can speak to your heart, while words will speak to your mind. A great visual can attract a customer by bonding emotionally. But how can you determine what sort of visuals will work best for your brand and your customers? One of the best ways of identifying that is by finding out your brand's personality.
How To Use A Brand Identity Prism For Your Business
A brand identity is not just coming up with a name and a logo. It's the personality of your brand, who you are as a business and the message you're trying to communicate. We’ve tackled how you can use Kapferer’s brand identity prism to create a powerful brand strategy for your ethical business.