READ OUR REBRAND STORY

On July 2022, we made the biggest change we have ever made on our business. We rebranded!! The change was daunting and exhilarating. Wanna know more? Check out our rebrand story!

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Brand vs. Product: What’s The Difference?
Business, Strategy Kesh Business, Strategy Kesh

Brand vs. Product: What’s The Difference?

The brand may seem like an all consuming concept with no proper definition except for it being 'not a logo'. What the brand actually is is an identifier to differentiate your product from your competitors. In the simplest terms, the 'product' is created by the business while the 'brand' is actually created by the people who use them.

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Find Your Brand Personality To Create An Emotional Connection With Your Audience
Strategy, Business Kesh Strategy, Business Kesh

Find Your Brand Personality To Create An Emotional Connection With Your Audience

It's said that a picture is worth a thousand words. Good visuals can speak to your heart, while words will speak to your mind. A great visual can attract a customer by bonding emotionally. But how can you determine what sort of visuals will work best for your brand and your customers? One of the best ways of identifying that is by finding out your brand's personality.

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